Retail Insight Report Q4 2020 : Health Care Brands Insight in Singapore Market

Summary

The pandemic outbreak has driven consumers in Singapore to take better care of their health and well-being, causing them to shop more for health products online. 

  • According to Ninja Van, a logistics business in Singapore commonly used to ship products from online sales, health-related products’ delivery jumped almost triple in volume at the beginning of the Covid-19 pandemic. 
  • According to Nielsen, 83% of consumers admit that they intend to continue buying health products in the next 12 months.  

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