Data Intelligence for Shopping Mall

GenZ & Millennial Buying Behavior Recommendation

  • Tenant / Brand Sourcing Insights :
  • Identify the brands, products, styles (i.e. download to product specification) purchased by GenZ & Millennial in E-Commerce
  • Purchase behavior data can retrieve from last 24 hours to last 30 days
  • Consumer demographic can identify by age, gender, the unit price of a single purchase to fit into consumer characteristic of each brands and shopping malls
  • Business Benefits :
  • Optimize the brand or tenant portfolio based on the consumer trend
  • Identify the hidden & unique brand or tenant to drive consumer traffic and leasing revenue

Shopper Recommendation

  • Consumer Persona Insight : Unlock the consumer common interest, brands, lifestyle, KOL based on a specific content of your social media post in order to recommend the new marketing opportunity and customer journey.
  • Benefit Benefits :
  • Identify the most impactful partners and brands to drive your targeted consumer interest

Shopping Mall Competitiveness Recommendation

  • Tenant / Brand Sourcing Insights :
  • Track the change of new tenants (brands) in the competitor malls
  • Identify the common me-too and unique tenants (brands)
  • Business Benefits :
  • Timely assess the popularly of the tenants (brands) to offer common or favour terms (i.e. new leasing packages)

Brand Scores for Tenant / Brand Portfolio Recommendation

  • Tenant / Brand Assessment Insights :
  • Standardize the assessment criteria for a brand (i.e. existing tenant vs non-existing tenant)
  • Adjust the weighting of different assessment criteria for brand selection (i.e. strong domestic e-commerce vs strong international social media)
  • Business Benefits :
  • Assess the brand potential during the contract renewal consideration or new brand introduction
  • Proactively introduce a new tenant (brands) ahead the competitors

Trending Brand Recommendation

  • Tenant / Brand Sourcing Insights :
  • Identify most frequently mentioned potential brands from various source of articles, social media & KOL.
  • Adjust the weighting of different business strategy for brand selection
  • Business Benefits :
  • Identify the potential brands / tenants for leasing or pop up purpose
  • Proactively monitor the trending articles / source for specific brands

Trending F&B Recommendation

  • Tenant / Brand Sourcing Insights :
  • Identify most feature mentioned F&B from various source of articles, social media & KOL
  • Business Benefits :
  • Identify the potential F&B for leasing or pop up purpose
  • Proactively monitor the F&B trend

F&B Tenant Recommendation

  • Tenant / Brand Assessment Insights :
  • Identify most potential F&B restaurants by evaluating on social media and trending data
  • Adjust the weighting of different assessment criteria for F&B selection
  • Business Benefits :
  • Assess the potential F&B during the contract renewal consideration or new F&B introduction
  • Proactively introduce a new F&B ahead the competitors

Want more? Contact us for demonstration!