E-commerce penetration in Indonesia has been consistently growing and is expected to be 73% by 2024, with average spend on consumer goods according to Global Web Index at USD 89/ year. With the proliferation of e-commerce, it becomes a new battlefield for FMCG giants like Unilever and P&G to win consumers’ hearts.
Unilever and P&G are in a neck to neck battle to win the ever-growing penetration and spends in the Indonesian e-commerce market.
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