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Drive smarter decision making and optimize your consumer brand – CPG and FMCG with insights gleaned from  data analysis.

Data Intelligence for

CPG and FMCG Consumer Brand

Features At A Glance

CPG Brand Insights

Insights

  • Tracking over 50 data sources to monitor the activities of 4,000+ CPG brands our insights have helped sales and marketing teams, as well as brand retailers, to compare and monitor the competitor brands and the latest brand composition and promotions

  • Features of brand monitoring

  • Online transaction volume

  • New product and collaboration news feed

  • Online and offline sales presence

  • Product materials sustainability index

  • Social media performance

  • Key contact person

Competitor Monitoring

Insights

Track the competitor and best selling products in a specific product categories and markets

Business Benefits

  • An aggregated and standardize sourcing insight from various sourcing platforms
  • Responsive react on sales campaign, pricing strategy, category management based on the market data

Sales Campaign Monitoring

Insights

Track the sales campaign performance of major competitors

Business Benefits

  • An aggregated and standardize sourcing insight from various sourcing platforms
  • Responsive react on sales campaign, pricing strategy, category management based on the market data

Consumer Sentiment Monitoring

Insights

  • Who purchased your products and who purchased from your competitor?
  • Why consumer purchased from you and what your consumer said about your products?

Business Benefits

  • An aggregated and standardize sourcing insight from various sourcing platforms
  • Responsive react on sales campaign, pricing strategy, category management based on the market data

Capture the Offline Sales Data
- Pre-trained Sales Receipt by OCR

Pre-trained most popular sales receipt for data capture including
- sales items,
- price, point-of-sales,
- payment method,
- transaction date

Capture the Consumer Buying Behaviour
- Pre-trained Sentiment Analytic by NLP

Pre-trained NLP label to generate the
- sentiment score,
- reason of purchase
-...and many more

Implementation

ChatGPT

  • Implementation of ChatGPT API
  • Insight will be answered by the ChatGPT enabled Chatbot and Whatsapp bot

Dashboard

  • Visualize the data in the user-friendly dashboard in TradeMonday cloud platform
  • Enable user right access control

Push Notification

  • Trigger the recommendation when user browsing pattern match the market data
  • Support SMS, web and in-app notification

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Discover how TradeMonday solution can help you on retail AI strategy

 

We love to hear your comments. Please feel free to contact us : sales@trademonday.com

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Contact Us

  • Address :
  • 1209 Orange Street, Wilmington, County of New Castle, DE 19801, Delaware, U.S.A
  • Room 5G, Wang Kwong Industrial Building, 45 Hung To Road, Kwun Tong, Hong Kong