China’s health and beauty industry is the second-largest in the world, projected to
reach a revenue of US $78 billion by 2025 (China Briefing)¹. The health and beauty
industry includes makeup, bath and body, skincare, haircare, oral care, medicines and
supplements. This transformation in revenue is mainly due to increased disposable
income in China, rise of premiumization, and increased awareness of environmental
impact.

Due to increased disposable income, there is a greater inclination to invest in personal
care and grooming. Female consumers in particular, are prioritizing investing in
premium self-care, and seek elevated experiences and higher-grade products. There has
also been an increase in sales of products with labels such as ‘natural’ or ‘organic’ due
to increasing adoption of healthier and environment friendly lifestyles.

Tmall Global, which is one of the largest e-commerce platforms in China, noted an
increase of over 400 percent in the sale of organic and natural cosmetic brands ever
since the Double 11 Shopping festival. (China Briefing) .