Data Intelligence for Shopping Mall
GenZ & Millennial Buying Behavior Recommendation
- Tenant / Brand Sourcing Insights :
- Identify the brands, products, styles (i.e. download to product specification) purchased by GenZ & Millennial in E-Commerce
- Purchase behavior data can retrieve from last 24 hours to last 30 days
- Consumer demographic can identify by age, gender, the unit price of a single purchase to fit into consumer characteristic of each brands and shopping malls
- Business Benefits :
- Optimize the brand or tenant portfolio based on the consumer trend
- Identify the hidden & unique brand or tenant to drive consumer traffic and leasing revenue
Shopper Recommendation
- Consumer Persona Insight : Unlock the consumer common interest, brands, lifestyle, KOL based on a specific content of your social media post in order to recommend the new marketing opportunity and customer journey.
- Benefit Benefits :
- Identify the most impactful partners and brands to drive your targeted consumer interest
Shopping Mall Competitiveness Recommendation
- Tenant / Brand Sourcing Insights :
- Track the change of new tenants (brands) in the competitor malls
- Identify the common me-too and unique tenants (brands)
- Business Benefits :
- Timely assess the popularly of the tenants (brands) to offer common or favour terms (i.e. new leasing packages)
Brand Scores for Tenant / Brand Portfolio Recommendation
- Tenant / Brand Assessment Insights :
- Standardize the assessment criteria for a brand (i.e. existing tenant vs non-existing tenant)
- Adjust the weighting of different assessment criteria for brand selection (i.e. strong domestic e-commerce vs strong international social media)
- Business Benefits :
- Assess the brand potential during the contract renewal consideration or new brand introduction
- Proactively introduce a new tenant (brands) ahead the competitors
Trending Brand Recommendation
- Tenant / Brand Sourcing Insights :
- Identify most frequently mentioned potential brands from various source of articles, social media & KOL.
- Adjust the weighting of different business strategy for brand selection
- Business Benefits :
- Identify the potential brands / tenants for leasing or pop up purpose
- Proactively monitor the trending articles / source for specific brands
Trending F&B Recommendation
- Tenant / Brand Sourcing Insights :
- Identify most feature mentioned F&B from various source of articles, social media & KOL
- Business Benefits :
- Identify the potential F&B for leasing or pop up purpose
- Proactively monitor the F&B trend
F&B Tenant Recommendation
- Tenant / Brand Assessment Insights :
- Identify most potential F&B restaurants by evaluating on social media and trending data
- Adjust the weighting of different assessment criteria for F&B selection
- Business Benefits :
- Assess the potential F&B during the contract renewal consideration or new F&B introduction
- Proactively introduce a new F&B ahead the competitors